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What sets artisinal brownies apart?

Luxury Belgian Chocolate Brownies by Dello Mano
Dello Mano Luxury Artisinal Brownies

Pioneering the artisinal brownie

Its been ten years since we decided to create an artisinal brownie. A combination of madness, determinaton and love for chocolate, these are the not-so-secret ingredients required to create the first Australian Luxury Brownie and brownie gift. Until then, Australian brownies were cocoa dusted dry, bottom shelf options.

Bien and I, after a trip to Italy fell in love with the idea of food gifts. We watched Italians exchange the simplest of household foods and were mesmerised by the care and love in the sales process. When we returned home, our mission was centralised and clear: we’d take the dusty old brownie, reveolutionise it and shine a spotlight that would catapult brownies into this century.  We dreamed that a combination of product quality and a “chocolate gift customer service” would be critical as our customers came to buy brownies.

Since then, the once humble brownie now appears on many cafe, restaurant menus and a new industry of brownie manufacturers has spawned (who would have thought!).

Factors that make an artisinal brownie

So with increasing numbers and types of brownies, it’s important for us brownie connoisseurs to understand what sets an artisinal brownie apart?  What should be considered as you buy brownies? If you’re looking to buy brownies of high quality then there are definitely a few things to consider in the process.

Firstly to be really clear. Chocolate and artisinal anything, are way more costly than the mass produced versions. The combination of chocolate and labour is an expensive exercise. As with all food types, there will always be the industrialised versions using heavy machinery and cheaper ingredients in an attempt to cut costs. And of course, as with all things, there will always be those masquerading as artisinal brownies.

So here’s what sets an artisinal brownie apart from the others:

An artisan brownie is one that is crafted in a traditional, non-mechanised, good-old-fashioned way using the highest quality ingredients. The choices made in the list above are what make the difference between a brownie and a Brownie. The list is a great guide for reference as you buy brownies.  Each choice made by the producer culminates to create an artisian brownie that is truly different and well worth the dollars… and the calories.

 

 

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